Which social platform has the most potential for business networking? This isn’t a question you shouldn’t take likely because if the business doesn’t fit the platform, it’s not going to be very effective. The good news is that you’re starting at the right place. You’re asking good questions. Now, you just have to find the right answers.
Define Your Business Model
Unfortunately, there isn’t a straight answer available, given all the diversity that comes with business and social media platforms. You have to strip everything down and find where your business fits into social media.
At the same time, you want to learn more about social media. Get a feel for all the different platforms and do your best to understand the way they function. Even though they all serve the same purpose, they come with the various kinds for various people.
Put The Two Together
Assuming you’re a professional in a field, such as accounting, for example, then you want to master LinkedIn. This is the place where all the business people get together and share their expertise.
But that doesn’t mean you can’t utilize the other platforms as well. Facebook is more laid back, and you can use it show a more relaxed side of your company. It’s just a matter of balancing the right amount of time on the right social platform.
The Bottom Line
Seeing as a business can come in many shapes and forms, there’s no telling which social platform will be the best for business networking. Everything depends on the type of business you have, and the audience you ultimately want to reach with Social Media posting.
But once you figure out who the core audience should be, it narrows down the best places to start business networking. And remember, it’s going to take some time to establish yourself.